Juliet’s Story
I’m in the sixth chapter of my career. If there’s one thing I’ve learned, it’s that careers aren’t linear – especially by midlife. Mine has been a mix of entrepreneurship, pivots, fresh starts, triumphs, and tough knocks. Retirement? Not in my vocabulary.
We’re living longer, working differently, and blending employment with entrepreneurship. That’s not a problem to solve – it’s something to celebrate.
Chapter 1: Fast-Tracked & Fed Up
I started as a Chartered Surveyor in retail property – rising fast, earning well, but drowning in long hours, sexism, and presenteeism. Sitting in my plush office by Selfridges, in London, I thought: There has to be more to life than this.
Chapter 2: Cancer, Clarity & Coaching
In my early thirties cancer forced me to pause. One day a week working from home was life-changing: no commute, no office politics, more freedom. I launched my own consultancy and thrived financially, but I craved meaning, family, and flexibility. So, I invested in an executive coach, and through that process I decided to retrain as a coach myself.
Chapter 3: Burnout & Breakthroughs
As an executive coach, I saw that personal change wasn’t enough – workplace culture had to evolve too. That led me to join Shirlaws, a business coaching company with brilliant methodology and business processes. But balancing coaching, property, two young children, and a husband in a war zone pushed me to burnout. Through recovery came clarity: women like me wanted work with purpose, autonomy, and freedom.
Chapter 4: Building 2to3days & Bad News
In 2015, I founded 2to3days, the UK’s first female-focused flexible work marketplace. With zero tech or recruitment experience, I built it into an award-winning platform placing over 1,000 women into great flexible roles. Then came the blows: COVID halted hiring, and later my husband’s terminal cancer diagnosis reshaped everything. I fought to keep the business alive while holding my family together. By 2023, I knew it was time to let go. It broke my heart, but it was the right call.
Chapter 5: The Power of the Pause
2024 became my year of stopping. No deadlines. No business plans. Just reflection – uncomfortable but essential. Who was I without constant work? What did I really want?
The answer: something that gave me energy, not took it. Something that leveraged all my experience and reignited my purpose. Many conversations later, I realised I wasn’t alone. So many midlife professionals were craving the same things: purpose, flexibility, growth, and the support to make it happen. Midlife Mojo was born.
Chapter 6: Midlife Mojo
Now, I’m channelling everything I’ve learned into Midlife Mojo. My mission? To help midlife professionals build success careers and businesses filled with ambition and joy.
You can learn more about how I work and whether we’re a good fit here.
